Best of the bunch!, October 18, 2002
Reviewer: Wayne 's World of Books  from Phoenix , AZ , United States .

“Recently, I read through several of the leading books on the subject of Commercial Property Leases, a subject that was a complete mystery for me.
This book was the BEST, with clear explanations, strategies, and usable checklists. Mr. McComb has a way of explaining the subject that helps to clear the questions from your mind.” (you can find this review on amazon.com)

This review describes exactly the message what I wanted to give my future clients --- that I’m the expert.

Before I started writing and getting published, I always had to
talk far too much about my qualifications and myself.

What I really wanted to do was pre-sell myself as the right person for the real estate assignment, and then just show up for the appointment, confirm the order and get on with delivering the expert real estate services the clients want.  My newspaper columns did that quite effectively, but paled in comparison to sending future clients a copy of my book. If at this point, you are saying to your self, “That’s fine for you Bob, but I don’t have time for that!” then stick with me just a little longer and I’ll show how easy this can be.

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