"We use REA as the spring board for our entire
brokerage operation. The real benefit comes from the ability to reuse your data
over and over. REA's ability to integrate the function of writing
correspondence, sending marketing materials, preparation of reports for clients
and record archive retrieval is unsurpassed to my
knowledge. As a full service real estate company we must marry the many
disciplines needed everyday and do so in a fashion which is as seamless as
possible. REA has designed a product which has the features we need to maintain
a competitive advantage. REA's experience in the real
estate market allows them to provide what we really need, and their open ears
approach to the ever changing needs of our industry has allowed them to keep on
the leading edge of these trends in their product upgrades.
." Dawson Davenport President Coldwell Banker Commercial
American Spectrum Newport Beach,
CA
"The Salt
Lake City Coldwell Banker office has been using REA for about 3 years now. It
has become the most useful tool we have ever used in being
more productive and organized. We have tried many other programs in the past and
we have found that REA is the best product out there for
real estate agents. REA founders and staff have a special understanding for what
commercial agents need to make their business work; they have applied their
knowledge to their product leaving us as agents with more time to work with our
clients and close more deals. Whether you use REA occasionally or religiously,
it works for everyone with very positive
results. REA has simply become something this office could
not do without." Gary Mangum Principal Broker/Managing Director
Coldwell Banker Commercial Salt Lake City,
UT
"We started
using the REA software four years ago. It has been a wonderful tool for us.
Unlike Act or Outlook it is completely real estate
oriented.Our clients love the different reporting tools. It
is real time saver." Thomas Naseef,
CCIM President Coldwell Banker Commercial
ETN Las Vegas,
NV
"REA has
become an integral part of running our commercial real estate
business. All of our contacts are entered and shared throughout the
company on the REA network version. This allows us to manage our projects and
collect everybody's activity for a project under one central report. This
software also allows us to combine the tracking of property as well as
contact management. It requires some training. Our experience is
that it was best to have Tim Creagh come out and train for one or two days. This
shortens the learning curve dramatically and provides for much less frustration
in the process. The money spent on training will pay back very quickly with even
a small office using collecting their contact information and their property
information. I highly recommend this product." .
Steven V. Rotz, SIOR President Coldwell Banker Commercial Rotz
Associates Inc. York,
PA
"Our
company, Coldwell Banker Commercial United Realty Services (formerly Gerdsen
Garfield Realtors®) has used REA (both the single user & network versions)
for 10 yrs. It is an excellent software
system for commercial real estate practioners. It integrates the
multiple, routine functions of contact management; data bases for
properties, clients,
vendors, sales & lease comps,
buyers & owners,
users; a calender & followup/tickler system; word
processing; e-mail; target marketing; financial analysis; and more. REA has made
our real estate practioners more productve and
effective in serving their clients." Stephen F. Gerdsen, CCIM, CRB, GRI CEO Coldwell Banker Commercial
United Realty Services Cincinnati,
OH
"I wanted to
write you a brief note to let you know that we (Coldwell Banker Commercial
American Spectrum) now launches 99% of all are correspondence and faxes through
REA...with a few simple clicks of the mouse, we are able to create an historical
record, not only on the specific client name that we wrote or spoke with, but as
a logged history to the specific project(s) which we are working on. This allows
us to be able to e-mail an itemized "Project Activity Report" to each of our
clients at will, and for any specific period of time....what a
tremendous tool...and easy to work.
One area that we really take
advantage of in Retail Shopping Center leasing, is that we log all of our
sign calls for all projects under a Project Activity Report that we
entitled "Sign Calls"...this enables us to pull up a Sign Call Report for any
period of time, and follow-up on these leads for various other centers. During
the period of this last month alone, our Sign Call Report amounted to about 20
pages (inclusive of notes), which acquaints to about 80 prospects...this
is a tremendous tool for leasing shopping centers. Additionally, most of
the Multi Store chains are input into REA, and we can then pull them up by
Company Name, Category, or numerous other criteria. Since our simple utilization
of REA as a Retail Leasing Tool, I can personally keep four people busy (and
productive making money), on the leads that formally just reached the Trash Can.
Pretty exciting progress...thank you for all your efforts...REA is
GREAT." Terry F.
Parker Director of Retail
Leasing and Development Coldwell Banker Commercial
American Spectrum Newport Beach,
CA
